As a first-gen Latina, I’m here to prove that wealth-building isn’t just possible for us—

it's our right.

I’m the Latina Wealth Activist, I’m here to redefine what’s possible for our comunidad. Wealth isn’t just about money—it’s about reclaiming our power, breaking generational cycles, and building a future we can be proud of.

PARTNER WITH ME

FOR THE WEALTH-MINDED

☀

FOR THE WEALTH-MINDED ☀

HOLA
I’m Lea

THE LATINA WEALTH ACTIVIST
FOUNDER OF RQZA

As a first-gen daughter of immigrants, I understand the unique challenges we face when it comes to money, opportunity, and legacy. Growing up, I saw how the system often excluded people like us, which fueled my passion for creating change.

With over 10 years of experience in wealth management, investment banking, and financial education, I’ve built a career rooted in impact. As the founder of RQZA (formerly Riqueza Collective), I’ve created a platform where culture, community, and financial empowerment intersect. And as a creator with over 120k followers, I’ve cultivated a digital movement to help nuestra gente build wealth that lasts.

LEARN MORE ABOUT RQZA

120K+

Followers on Social Media

10+

Years of Experience

1K+

Individuals impacted

MY Values

Activism

01..

I am committed to challenging the systems that perpetuate financial inequities and advocating for change that uplifts underserved communities.

Community

02..

I am committed to challenging the systems that perpetuate financial inequities and advocating for change that uplifts underserved communities.

Equality

03..

My work is rooted in breaking systemic barriers and creating pathways to financial freedom for those historically excluded.

I lead with purpose, authenticity, and a commitment to creating meaningful change in the financial world and beyond.

Leadership

04..

ACHIEVEMENTS

  • This recognition highlights my efforts to break financial barriers and redefine success for the next generation of changemakers.

  • Serving on the Intuit Small Business Council allows me to advocate and organize for resources and solutions that empower underserved entrepreneurs.

  • Winning the 2023 Debt.com Fintok Creator Award for Best Hispanic-Advice Content underscores my mission to make financial education culturally relevant and accessible.

  • Being selected for the #CasaTiktok Class of 2023 was an incredible opportunity to amplify my platform and connect with a global audience on financial empowerment.

  • Receiving the Best Professor Award for my work in the Incarcerated Youth Program in the state of Utah, was one of the most meaningful moments of my career.

  • Being 2x certified in the Trauma of Money Method has equipped me with the tools to address the deep emotional and psychological ties to money that impact financial decision-making.